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BTEC Tech Award Enterprise: Component 3 - 08, 09, 10: Market segmentation
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BTEC Tech Award Enterprise: Component 3 - 08, 09, 10: Market segmentation

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Resources for the last three lessons of Component 3 - Learning Aim A. There are x2 presentations, with the x6 associated worksheets, and a test for the end of the 10th lesson. These resources are more than sufficient for three lessons. I am teaching alongside Component 2, so there are one or two references to link these, but nothing major that will detract if you are teaching them separately. There are also very minor references to local businesses, but you can easily change these to businesses that are local to you. Effectively this is a bundle - each of the document names are preceded with a number to help you identify which ones go with which lesson Documents numbered 8 & 9 go with presentation 8, since I have now combined the presentation for 8&9 & updated the resource. Enjoy!
BTEC Tech Award Enterprise: Component 1 - stuff to help start off Task 2 (P3)
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BTEC Tech Award Enterprise: Component 1 - stuff to help start off Task 2 (P3)

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This lesson focuses on thinking of customer needs, wants and desires in the two enterprises that students have selected to write about and methods an enterprise might use to gather this information, It is designed to prepare them to start of Task 2 - ( P3). There is a lot of questioning built in, with 3 sheets designed for students to make notes of their own ideas and to add to these as the lesson progresses.
BTEC Tech Award Enterprise: Component 1 - Cover Sheets for coursework
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BTEC Tech Award Enterprise: Component 1 - Cover Sheets for coursework

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Two versions of cover sheets for Component 1 coursework folders to provide students with the assessment criteria and to tick off work as it gets done. Both have explanatory text / guidance on the back to help the students understand - in one case, the bigger picture, and in the other case, the nature of the work they must produce for each task.
BTEC Tech Award Enterprise: Component 1 - stuff to help with D1 (internal & external factors ...)
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BTEC Tech Award Enterprise: Component 1 - stuff to help with D1 (internal & external factors ...)

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These resources are designed for planning the D1 aspect of Component 1 courswork. Some of these make mention of businesses local to our school, but I have left these in so that you have the choice to ignore/delete those bits, or to edit them to reflect businesses closer to your school. There are three presentations and worksheets to go with them for the students to make notes. They are sufficient for 2 or 3 lessons.
BTEC Tech Award Enterprise: Component 1 - 21, 22 & 23: Understanding competitors
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BTEC Tech Award Enterprise: Component 1 - 21, 22 & 23: Understanding competitors

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Here are the resources for lessons 21, 22 and 23 of this series - ‘Understanding competitors’. The THREE lessons cover: 21 - Price and quality 22 - Availability and USPs 23 - How products stand out There are presentations, starters, worksheets, homeworks, self assessment… Lesson 21 has a task that requires the students to compare two local SMEs, so I have uploaded editable documents so that you can change these to SMEs near to your OWN school. Lesson 22 has a task that involves a number of local businesses, so I have uploaded the editable version of the list of company names for cutting up and putting ‘in the hat’ - you can change these to SMEs local to YOUR school. Lesson 23 presentation makes references to two businesses local to our school (which I think have now both closed down anyhow!!) and a chocolatier which has also now closed down. I have therefore uploaded editable documents here too, so that you can change these to SMEs near to your OWN school. I will try to make time to replace these businesses with ones that are surviving for next academic year. As with Learning Aim A, I am not uploading my practice assessment resources, because they are too heavily based on businesses local to our school, and not relevant to your students. Hence, the next set of lesson resources in this series will be lessons 26 and 27.
BTEC Tech Award Enterprise: Component 1 - 19 & 20: Secondary research
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BTEC Tech Award Enterprise: Component 1 - 19 & 20: Secondary research

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Here are resources for two lessons in this series - 19 and 20 - ‘Secondary research’ Online research and company materials Market reports and government reports The homework task of lesson 20 is specific to the borough within which our school lies (Islington), so I have left the relevant documents editable, so that if you choose, you can change these to make them more relevant to the borough/county in which YOUR school lies.
BTEC Tech Award Enterprise: Component 1 - 17 & 18: Primary research
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BTEC Tech Award Enterprise: Component 1 - 17 & 18: Primary research

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These resources are for TWO lessons: lessons 17 and 18 in the series. Primary research - questionnaires and observations Primry research - interviews, focus groups and surveys For each there are presentations and worksheets. Lesson 18 makes reference to a pizza restaurant local to our school, so I have uploaded editable documents so that you can change the business to one that is near YOUR school. If you have a pizza restaurant, all the better, but it could be any SME really. The adjustments needed are only minor, if you feel you’d like to change the business.
BTEC Tech Award Enterprise: Component 1 - 16: Qualitative & quantitative market research
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BTEC Tech Award Enterprise: Component 1 - 16: Qualitative & quantitative market research

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The 16th lesson in this series - Qualitative & quantitative market research. Attached are the presentation and a number of other documents for a lesson that refers to data relevant to our borough (Islington). I will add it to the series in any case, as you can either use it as it is, the theory is just the same after all, or you could amend the documents to make them relevant to your borough/county. And lucky for you if you’re in Islington : )